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<channel>
	<title>Jeff Schroer &#124; Creative Direction</title>
	<link>https://jeffschroer.com</link>
	<description>Jeff Schroer &#124; Creative Direction</description>
	<pubDate>Thu, 12 Sep 2024 13:41:15 +0000</pubDate>
	<generator>https://jeffschroer.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Home Page</title>
				
		<link>https://jeffschroer.com/Home-Page</link>

		<pubDate>Fri, 19 Oct 2018 14:16:13 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/Home-Page</guid>

		<description></description>
		
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	<item>
		<title>DICK'S Sporting Goods</title>
				
		<link>https://jeffschroer.com/DICK-S-Sporting-Goods</link>

		<pubDate>Tue, 19 Apr 2022 16:46:07 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/DICK-S-Sporting-Goods</guid>

		<description>Sir Charles Plays Through...
During the height of the pandemic, DICK’S saw its e-comm soar. And as normalcy slowly returned in the spring of 2022, they wanted to keep that momentum going.

So, we partnered with the king of no BS — Sir Charles — to let the world know that when it comes to shopping for sports, there’s only only place to search — DICKS.com.













We then brought Charles back for seconds, but this time, we let him loose in the store.




</description>
		
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	<item>
		<title>QT Snackle Steals the Show</title>
				
		<link>https://jeffschroer.com/QT-Snackle-Steals-the-Show</link>

		<pubDate>Fri, 22 Nov 2019 21:54:43 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/QT-Snackle-Steals-the-Show</guid>

		<description>A gas station makes a broadcast sitcom
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d2deac9b806ad6229b7b9a074d32e27fab9360d109a3541ce3495c5cfa7f9f2/AmazonPrime.jpg" data-mid="133490456" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5d2deac9b806ad6229b7b9a074d32e27fab9360d109a3541ce3495c5cfa7f9f2/AmazonPrime.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e72cde17193cf5dc0f92db87fe54e6959a44a5d4c479760014cecda8aafd52e/QT_cannes.jpg" data-mid="150187412" border="0"  src="https://freight.cargo.site/w/1000/i/5e72cde17193cf5dc0f92db87fe54e6959a44a5d4c479760014cecda8aafd52e/QT_cannes.jpg" /&#62;


The Idea:

In Fall of 2021, a new sitcom hit the airwaves. This time it wasn’t from a major broadcast network — but from a gas station.

QuikTrip wanted to build brand love from their core consumers while reinforcing that their “snackle” (part snack, part meal) food offerings were perfect for any occasion.

So, we partnered with SNL director Paul Briganti to recreate some of the most famous eating moments from 90s sitcom history.














We dropped a full 20-minute show on a Friday night (because TGIF) and saw it amass over 700K views across Twitch, Twitter, YouTube and Facebook. For comparison, it received more views that day than a 1pm SportsCenter, 9pm Gordon Ramsey and 10pm Family Feud.

The next morning, we ran the show on TV in all of QT’s markets to give fans that true sitcom viewing experience.
&#60;img width="1248" height="748" width_o="1248" height_o="748" data-src="https://freight.cargo.site/t/original/i/6e85b460d4ded3b961403a0456ecc52d6969eacda4efd4a3fbec8eb6684aac9f/SSTS-Vulture-Article.jpg" data-mid="186684558" border="0"  src="https://freight.cargo.site/w/1000/i/6e85b460d4ded3b961403a0456ecc52d6969eacda4efd4a3fbec8eb6684aac9f/SSTS-Vulture-Article.jpg" /&#62;We surrounded the campaign with tons of support to help amplify its impact. This included a branded ‘90s playlist with Pandora, exclusive campaign merch, two Buzzfeed articles, a Giphy takeover and a sponsored review from Vulture. Not to brag, but they gave it 5/5 taquitos.



	&#60;img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/c3f239b5153d0c3f13a00727ee614e34964ba47d768a94b7ea6593c00648e597/giphy.gif" data-mid="135315574" border="0"  src="https://freight.cargo.site/w/270/i/c3f239b5153d0c3f13a00727ee614e34964ba47d768a94b7ea6593c00648e597/giphy.gif" /&#62;
	&#60;img width="2500" height="1383" width_o="2500" height_o="1383" data-src="https://freight.cargo.site/t/original/i/43b791b9ad470c92b27835089fbcc8305c96bef2814908e7428962f59040fe16/SSTS-Twitch-Screen-Shot.jpg" data-mid="186684559" border="0"  src="https://freight.cargo.site/w/1000/i/43b791b9ad470c92b27835089fbcc8305c96bef2814908e7428962f59040fe16/SSTS-Twitch-Screen-Shot.jpg" /&#62;
&#38;nbsp; &#60;img width="1108" height="621" width_o="1108" height_o="621" data-src="https://freight.cargo.site/t/original/i/7bc12636bcdaced9a0a0f5b46a6812fdff4b124153ca0589c3887774e4d72638/SSTS-Booya-Billboard.jpg" data-mid="186684845" border="0"  src="https://freight.cargo.site/w/1000/i/7bc12636bcdaced9a0a0f5b46a6812fdff4b124153ca0589c3887774e4d72638/SSTS-Booya-Billboard.jpg" /&#62;</description>
		
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		<title>Gatorade Super Bowl Dunk</title>
				
		<link>https://jeffschroer.com/Gatorade-Super-Bowl-Dunk</link>

		<pubDate>Thu, 30 Jun 2016 19:22:30 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/Gatorade-Super-Bowl-Dunk</guid>

		<description>


&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/339bfbaf0af1cee9826f3b039406919230df30389bccee95e46d546ac8e558aa/snapdunk_creativeworkbench_cannesboard_16x9_0.jpg" data-mid="26591376" border="0"  src="https://freight.cargo.site/w/1000/i/339bfbaf0af1cee9826f3b039406919230df30389bccee95e46d546ac8e558aa/snapdunk_creativeworkbench_cannesboard_16x9_0.jpg" /&#62;

Insight

Every year the Super Bowl champions are crowned with the iconic Gatorade dunk—the ultimate symbol of victory viewed by millions, but only experienced by a select few.

Idea
Let everyone share the thrill of victory with an augmented reality mobile Snapchat experience that allowed fans to create user-generated videos of themselves getting virtually dunked.

Results
It was the most viewed and interacted ad of the Super Bowl…and it never even appeared on TV:


	165,339,701 Total Platform Views 
60,881,205 Total Swipes

	8,231,033 Unique User Generated Videos29.91 Seconds Per Use


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	<item>
		<title>QuikTrip Promo</title>
				
		<link>https://jeffschroer.com/QuikTrip-Promo</link>

		<pubDate>Sat, 15 Aug 2020 14:17:52 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/QuikTrip-Promo</guid>

		<description>QuikTrip Promo
For 2021, we aimed to create brand promotions that were consistent and stylish throughout the year. We developed a tone and a unique, versatile visual approach to showcase all the things QT, proving any reason is a good reason to stop by a QuikTrip.


&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/eff674d87ed94a9ec5cccd598cc9ef20546806cfd75fc6ed08f8655299ce0689/anyreason.gif" data-mid="126364242" border="0"  src="https://freight.cargo.site/w/480/i/eff674d87ed94a9ec5cccd598cc9ef20546806cfd75fc6ed08f8655299ce0689/anyreason.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/c1bd6b59b455d848dcb4b48f2139dadbc8a9a272a0c5170ab3708380695dffc7/anyreason2.gif" data-mid="126364239" border="0"  src="https://freight.cargo.site/w/480/i/c1bd6b59b455d848dcb4b48f2139dadbc8a9a272a0c5170ab3708380695dffc7/anyreason2.gif" /&#62;
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&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/fb4a9640f120e0dab6e129d3a65069f54dfe7b2f23decdba3700a0e39219cad1/giphy-1.gif" data-mid="126364317" border="0"  src="https://freight.cargo.site/w/480/i/fb4a9640f120e0dab6e129d3a65069f54dfe7b2f23decdba3700a0e39219cad1/giphy-1.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/a8b1856f062627078d5593d8f530e2eeb850d66d0eeb4e07ca0f3161c8f116f7/snackleseason.gif" data-mid="126364241" border="0"  src="https://freight.cargo.site/w/480/i/a8b1856f062627078d5593d8f530e2eeb850d66d0eeb4e07ca0f3161c8f116f7/snackleseason.gif" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/ae38eb0235c54ee8d2359327e806f30087d316d097a22ee35933ac50a3fd448d/crushed.gif" data-mid="126364240" border="0"  src="https://freight.cargo.site/w/480/i/ae38eb0235c54ee8d2359327e806f30087d316d097a22ee35933ac50a3fd448d/crushed.gif" /&#62;
















</description>
		
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	<item>
		<title>DICK'S Sport Your Style</title>
				
		<link>https://jeffschroer.com/DICK-S-Sport-Your-Style</link>

		<pubDate>Thu, 12 Sep 2024 13:41:15 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/DICK-S-Sport-Your-Style</guid>

		<description>Sport Your StyleSport and style. Two universal languages for teens.

On the field, they’re fearless. But in school, they tend to play it safe. Afraid of the scrutiny and judgment that comes with self-expression.

So, for back to school, we merged the two worlds to help teens approach style as confidently as they approach sport.
&#60;img width="3176" height="1228" width_o="3176" height_o="1228" data-src="https://freight.cargo.site/t/original/i/44b309bd682688be11fa731ce15cc41c4afdeff34607b7c37c7e0fd7bfaf9770/Sport-Your-Style1.png" data-mid="217972990" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/44b309bd682688be11fa731ce15cc41c4afdeff34607b7c37c7e0fd7bfaf9770/Sport-Your-Style1.png" /&#62;The Locker Room Showout


For our teen digital content, we took the most sacred place in sports — the locker room — and turned it into a surprise showout where high schoolers could unlock their confidence.







Our Style Authorities
We level upped the hype by bringing in young athlete influencers who live at the intersection of sport and style.
&#60;img width="2016" height="814" width_o="2016" height_o="814" data-src="https://freight.cargo.site/t/original/i/c72117d5521abc0492d9ad7636dd922a0e43f779accaca4797c5288875e93fa1/Sport-Your-Style2.png" data-mid="217972991" border="0"  src="https://freight.cargo.site/w/1000/i/c72117d5521abc0492d9ad7636dd922a0e43f779accaca4797c5288875e93fa1/Sport-Your-Style2.png" /&#62;Chloe Pavlech &#124; Larry Marsach &#124; Hailey Van Lith


Gear Up :30For our broadcast TV spot, we brought the energy in-store and showed teens gearing up for school in the same way they would sport. All with the help of a host who lives in the worlds of both sport and style — Kay Adams — to convey the rational reasons to shop at DICK’S this BTS season.






Results&#38;nbsp;🤯
	60-70% Increasepurchase intent


	Highest Performing Campaignin the brand’s history
</description>
		
	</item>
		
		
	<item>
		<title>QuikTrip x Chuck Norris</title>
				
		<link>https://jeffschroer.com/QuikTrip-x-Chuck-Norris</link>

		<pubDate>Fri, 19 Nov 2021 19:24:52 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/QuikTrip-x-Chuck-Norris</guid>

		<description>QuikTrip x Chuck Norris
Chuck Norris has taken down deadly assassins, evil villains, petty crooks and more. 

For this campaign, we enlisted his services to defeat one more formidable opponent: hunger. 

With the help of the QuikTrip Snackle — part snack, part meal — Chuck was armed with the delicious items he needed to kick hunger to the curb for good. 

Or at least until his next craving.












&#60;img width="9664" height="3570" width_o="9664" height_o="3570" data-src="https://freight.cargo.site/t/original/i/5356f02f7f1391472a3daf4b22251faf6d73cbcd48b466ac41ff744fd5359583/wallpunch.jpg" data-mid="125113391" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5356f02f7f1391472a3daf4b22251faf6d73cbcd48b466ac41ff744fd5359583/wallpunch.jpg" /&#62;

&#60;img width="1814" height="1609" width_o="1814" height_o="1609" data-src="https://freight.cargo.site/t/original/i/c532d08b871b5ba6b2530508d7d422afeddb620a6cfa28ca4b2fd6c96a53090b/qt_outdoor.jpg" data-mid="125113397" border="0"  src="https://freight.cargo.site/w/1000/i/c532d08b871b5ba6b2530508d7d422afeddb620a6cfa28ca4b2fd6c96a53090b/qt_outdoor.jpg" /&#62;
&#60;img width="2146" height="826" width_o="2146" height_o="826" data-src="https://freight.cargo.site/t/original/i/01290bc625e0050cb56d36ff5d60821d91b4c22aa6ad23fdcb3ae9285cb586fa/CRUSH-YOUR-CRAVINGS..jpg" data-mid="125113395" border="0"  src="https://freight.cargo.site/w/1000/i/01290bc625e0050cb56d36ff5d60821d91b4c22aa6ad23fdcb3ae9285cb586fa/CRUSH-YOUR-CRAVINGS..jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2532d463e1fb78f329091774129494d4e06dbd8021883fad17b4526f79cccbcd/kickhunger.jpg" data-mid="125113394" border="0"  src="https://freight.cargo.site/w/1000/i/2532d463e1fb78f329091774129494d4e06dbd8021883fad17b4526f79cccbcd/kickhunger.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b0b7c6d2f2a48bde47b3153d7db7b20f4b05fa2118c39fa277daef2829fd118/chuck_thumbsup.jpg" data-mid="125113393" border="0"  src="https://freight.cargo.site/w/1000/i/4b0b7c6d2f2a48bde47b3153d7db7b20f4b05fa2118c39fa277daef2829fd118/chuck_thumbsup.jpg" /&#62;</description>
		
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	<item>
		<title>Gatorade Efficacy LTO</title>
				
		<link>https://jeffschroer.com/Gatorade-Efficacy-LTO</link>

		<pubDate>Thu, 17 Aug 2017 20:05:07 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/Gatorade-Efficacy-LTO</guid>

		<description>&#60;img width="5000" height="3526" width_o="5000" height_o="3526" data-src="https://freight.cargo.site/t/original/i/a37dcf39959429c9c35a3043998a5910799b66df01fb924f39ba97f835e365fb/Cannesboard_efficacy_o.jpg" data-mid="26591476" border="0"  src="https://freight.cargo.site/w/1000/i/a37dcf39959429c9c35a3043998a5910799b66df01fb924f39ba97f835e365fb/Cannesboard_efficacy_o.jpg" /&#62;

OBJECTIVE:

Dominate the shelves all summer long. 

CHALLENGE:

Provide a unique experience for consumers with evolving creative available off of snapcodes on Gatorade bottles. 

RESULTS:

With over 100 pieces of creative - snapchat filters, lenses, a custom emoji keyboard and an online video game - millions of consumers interacted and shared the experience.

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c98eeffc437ddca359a60197bb1b2956237abaac5d549ddc033d7aa2cb62eb52/pr_images1.jpg" data-mid="26591448" border="0"  src="https://freight.cargo.site/w/1000/i/c98eeffc437ddca359a60197bb1b2956237abaac5d549ddc033d7aa2cb62eb52/pr_images1.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/04ba88e988dc07ca8045980707f143563caf1495626ee649aa3702d173f5fcd7/pr_images2.jpg" data-mid="26591451" border="0"  src="https://freight.cargo.site/w/1000/i/04ba88e988dc07ca8045980707f143563caf1495626ee649aa3702d173f5fcd7/pr_images2.jpg" /&#62;

Video Game
&#60;img width="806" height="450" width_o="806" height_o="450" data-src="https://freight.cargo.site/t/original/i/eddf2df07f4fec795c650852f9c6746b2aed6325185ffb3c43122da44f361690/FuelForce1.png" data-mid="26591468" border="0"  src="https://freight.cargo.site/w/806/i/eddf2df07f4fec795c650852f9c6746b2aed6325185ffb3c43122da44f361690/FuelForce1.png" /&#62;




Custom snapchat filters

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	<item>
		<title>Gatorade Highest Level</title>
				
		<link>https://jeffschroer.com/Gatorade-Highest-Level</link>

		<pubDate>Wed, 13 Jul 2016 03:50:19 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/Gatorade-Highest-Level</guid>

		<description>Gatorade Social
As part of managing Gatorade's social channels, we introduced a series of inspiring images showing that wherever an athlete is putting in the "lonely work," a.k.a. training, Gatorade is always there. When you pan out and look down, it becomes clear that they are pushing themselves to the highest level.

 



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</description>
		
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	<item>
		<title>Gatorade March Madness</title>
				
		<link>https://jeffschroer.com/Gatorade-March-Madness</link>

		<pubDate>Mon, 11 Jul 2016 18:59:08 +0000</pubDate>

		<dc:creator>Jeff Schroer &#124; Creative Direction</dc:creator>

		<guid isPermaLink="true">https://jeffschroer.com/Gatorade-March-Madness</guid>

		<description>Owning the Madness
March Madness is the culmination of a season of pride, passion and pure dedication for both fan and athlete. Gatorade has fueled these teams all season and continued to support them in the biggest moments during the tournament. 

All shots used real product creating visually captivating content with or without the sound being on. This was highlighted and used by Facebook in presentations for best-in-class, social-first content. 



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