A personal project that was started with a few friends - an app that allowed for anonymous social sharing based on proximity. While by today’s standards it’s nothing new, back in 2013, the social landscape was vastly different and we were one of the firsts. While ulimately being overshadowed by other anonymous sharing apps  - Gossup did have some local success at local colleges and even across the pond in the Netherland.  It landed in the #1 spot in the regions iTunes in the app store, even beating out Facebook for a short time. 



^ not Marv
Well, hey there!

Here’s a quick history of me: I’ve worked on major brands that span the gamut from travel to CPG products and everything in between. My roles have ranged from being a digital AOR for a major airline, running the social account for the world’s biggest sports drink (while also contributing to their major campaigns), being a full AOR partner for a beloved regional gas station, and helping a big box sporting goods store elbow out its competition while becoming more relevant online.

I’ve been lucky enough to conceptualize in a wide range of spaces and am continually amazed and inspired by an industry that is always reinventing itself.

When I’m not doing the work thing: 
  • Love being a wanna-be weekend warrior - building things like decks and pergolas and hoping they don’t fall down (so far so good)
  • Dad of 2 boys which is my world (in the best way possible)
  • Roommate of a french bulldog named Marv who tests my patience daily 
  • I can make banana bread from memory if the need should ever arise
  • Built an app for fun that ended up being #1 in the Apple App store, beating out WhatsApp and Facebook (er, in the Neatherlands) 


Recognition
Gatorade Super Bowl Dunk

Cannes
Gold Lion // Cyber // Co-Creation and User Generated Content
Silver Lion // Cyber // Innovative Use of Social or Community
Bronze Lions x2 // Digital Craft // Rich Media and Augmented Reality
Bronze Lion // Entertainment // Social Brand Experience

Shortlist
Promo x 3
Cyber x 2
Media x 2
Mobile
Entertainment

Clio
Bronze // Social Media

Clio Sports
Grand Clio // Social Media
Gold // Direct
Gold // Partnership, Sponsorships & Endorsements

One Show
Bronze Pencil // Online Films & Video / User Generated Content

Finalist
Social Media Page by a Brand / Social Media Page by a Brand
Use of Technology / Augmented Reality

IAB MIxx
Silver // Virtual and Augmented Reality
Bronze // Social - Real-Time Engagement

Project Isaac Award
Social Media Invention

National Addy's
Silver // Social Media, Single Execution

AAFKC
Gold // Online/Interactive: Social Media
Gold // Elements of Advertising: Digital Creative Technology

Effie
Bronze // Carpe Diem – Products

Lürzer's Archive
 
Relay the Way

Clio Sports
Gold // Direct

IAB Mixx
Shortlist - Live Experience Integration

National Addy's
Gold // Integrated Media Public Service Campaign

AAFKC
Gold // Out-of-Home & Ambient Media: Public Service
Gold // Cross Platform: Public Service Campaigns

Fuel Force

Clio Sports
Bronze // Product/Service

The Debut

Cannes
Shortlist // Real Time Response



Contact me, would love to chat -> jwschroer@gmail.com