A personal project that was started with a few friends - an app that allowed for anonymous social sharing based on proximity. While by today’s standards it’s nothing new, back in 2013, the social landscape was vastly different and we were one of the firsts. While ulimately being overshadowed by other anonymous sharing apps - Gossup did have some local success at local colleges and even across the pond in the Netherland. It landed in the #1 spot in the regions iTunes in the app store, even beating out Facebook for a short time.
Well hey there -
Thanks for stopping by. A quick history of me - I’ve worked on major brands that run the gamut of travel to CPG products and everything in between. Roles range from a digital AOR for a major airline, running the social account for the worlds biggest sports drink (while dabbling in their major campaigns), being apart for a full AOR partner for a beloved regional gas station, and helping a big box store elbow out it’s online competition while becoming more relevant online.
I’ve been lucky enough to get to concept in a wide range of spaces and am continually amazed and inspired by an industry that is always reinventing itself.
-----
Recognition
Gatorade Super Bowl DunkCannes Gold Lion // Cyber // Co-Creation and User Generated Content
Silver Lion // Cyber // Innovative Use of Social or Community
Bronze Lions x2 // Digital Craft // Rich Media and Augmented Reality
Bronze Lion // Entertainment // Social Brand Experience
ShortlistPromo x 3
Cyber x 2
Media x 2
Mobile
Entertainment
Clio Bronze // Social MediaClio SportsGrand Clio // Social Media
Gold // Direct
Gold // Partnership, Sponsorships & Endorsements
One ShowBronze Pencil // Online Films & Video / User Generated ContentFinalist Social Media Page by a Brand / Social Media Page by a Brand
Use of Technology / Augmented Reality
IAB MIxx Silver // Virtual and Augmented Reality
Bronze // Social - Real-Time Engagement
Project Isaac Award Social Media InventionNational Addy'sSilver // Social Media, Single Execution
AAFKC
Gold // Online/Interactive: Social Media
Gold // Elements of Advertising: Digital Creative Technology
Effie Bronze // Carpe Diem – Products
Lürzer's Archive
Relay the WayClio Sports Gold // DirectIAB Mixx Shortlist - Live Experience IntegrationNational Addy'sGold // Integrated Media Public Service CampaignAAFKC Gold // Out-of-Home & Ambient Media: Public Service
Gold // Cross Platform: Public Service Campaigns
Fuel Force
Clio Sports
Bronze // Product/Service
The Debut
Cannes
Shortlist // Real Time Response
Contact
jwschroer@gmail.com