Insight
Every year the Super Bowl champions are crowned with the iconic Gatorade dunk—the ultimate symbol of victory viewed by millions, but only experienced by a select few.
Idea
Let everyone share the thrill of victory with an augmented reality mobile Snapchat experience that allowed fans to create user-generated videos of themselves getting virtually dunked.
Results
It was the most viewed and interacted ad of the Super Bowl…and it never even appeared on TV:
165,339,701 Total Platform Views
60,881,205 Total Swipes
60,881,205 Total Swipes
8,231,033 Unique User Generated Videos
29.91 Seconds Per Use
29.91 Seconds Per Use
^ not Marv
Well, hey there!
Here’s a quick history of me: I’ve worked on major brands that span the gamut from travel to CPG products and everything in between. My roles have ranged from being a digital AOR for a major airline, running the social account for the world’s biggest sports drink (while also contributing to their major campaigns), being a full AOR partner for a beloved regional gas station, and helping a big box sporting goods store elbow out its competition while becoming more relevant online.
I’ve been lucky enough to conceptualize in a wide range of spaces and am continually amazed and inspired by an industry that is always reinventing itself.
When I’m not doing the work thing:
Here’s a quick history of me: I’ve worked on major brands that span the gamut from travel to CPG products and everything in between. My roles have ranged from being a digital AOR for a major airline, running the social account for the world’s biggest sports drink (while also contributing to their major campaigns), being a full AOR partner for a beloved regional gas station, and helping a big box sporting goods store elbow out its competition while becoming more relevant online.
I’ve been lucky enough to conceptualize in a wide range of spaces and am continually amazed and inspired by an industry that is always reinventing itself.
When I’m not doing the work thing:
- Love being a wanna-be weekend warrior - building things like decks and pergolas and hoping they don’t fall down (so far so good)
- Dad of 2 boys which is my world (in the best way possible)
- Roommate of a french bulldog named Marv who tests my patience daily
- I can make banana bread from memory if the need should ever arise
- Built an app for fun that ended up being #1 in the Apple App store, beating out WhatsApp and Facebook (er, in the Neatherlands)
Recognition
Gatorade Super Bowl Dunk
Cannes
Gold Lion // Cyber // Co-Creation and User Generated Content
Silver Lion // Cyber // Innovative Use of Social or Community
Bronze Lions x2 // Digital Craft // Rich Media and Augmented Reality
Bronze Lion // Entertainment // Social Brand Experience
Shortlist
Promo x 3
Cyber x 2
Media x 2
Mobile
Entertainment
Clio
Bronze // Social Media
Clio Sports
Grand Clio // Social Media
Gold // Direct
Gold // Partnership, Sponsorships & Endorsements
One Show
Bronze Pencil // Online Films & Video / User Generated Content
Finalist
Social Media Page by a Brand / Social Media Page by a Brand
Use of Technology / Augmented Reality
IAB MIxx
Silver // Virtual and Augmented Reality
Bronze // Social - Real-Time Engagement
Project Isaac Award
Social Media Invention
National Addy's
Silver // Social Media, Single Execution
AAFKC
Gold // Online/Interactive: Social Media
Gold // Elements of Advertising: Digital Creative Technology
Effie
Bronze // Carpe Diem – Products
Lürzer's Archive
Cannes
Gold Lion // Cyber // Co-Creation and User Generated Content
Silver Lion // Cyber // Innovative Use of Social or Community
Bronze Lions x2 // Digital Craft // Rich Media and Augmented Reality
Bronze Lion // Entertainment // Social Brand Experience
Shortlist
Promo x 3
Cyber x 2
Media x 2
Mobile
Entertainment
Clio
Bronze // Social Media
Clio Sports
Grand Clio // Social Media
Gold // Direct
Gold // Partnership, Sponsorships & Endorsements
One Show
Bronze Pencil // Online Films & Video / User Generated Content
Finalist
Social Media Page by a Brand / Social Media Page by a Brand
Use of Technology / Augmented Reality
IAB MIxx
Silver // Virtual and Augmented Reality
Bronze // Social - Real-Time Engagement
Project Isaac Award
Social Media Invention
National Addy's
Silver // Social Media, Single Execution
AAFKC
Gold // Online/Interactive: Social Media
Gold // Elements of Advertising: Digital Creative Technology
Effie
Bronze // Carpe Diem – Products
Lürzer's Archive
Relay the Way
Clio Sports
Gold // Direct
IAB Mixx
Shortlist - Live Experience Integration
National Addy's
Gold // Integrated Media Public Service Campaign
AAFKC
Gold // Out-of-Home & Ambient Media: Public Service
Gold // Cross Platform: Public Service Campaigns
Clio Sports
Gold // Direct
IAB Mixx
Shortlist - Live Experience Integration
National Addy's
Gold // Integrated Media Public Service Campaign
AAFKC
Gold // Out-of-Home & Ambient Media: Public Service
Gold // Cross Platform: Public Service Campaigns
Fuel Force
Clio Sports
Bronze // Product/Service
The Debut
Cannes
Shortlist // Real Time Response
Clio Sports
Bronze // Product/Service
The Debut
Cannes
Shortlist // Real Time Response
Contact me, would love to chat -> jwschroer@gmail.com