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Sport Your Style


Sport and style. Two universal languages for teens.

On the field, they’re fearless. But in school, they tend to play it safe. Afraid of the scrutiny and judgment that comes with self-expression.

So, for back to school, we merged the two worlds to help teens approach style as confidently as they approach sport.


The Locker Room Showout

For our teen digital content, we took the most sacred place in sports — the locker room — and turned it into a surprise showout where high schoolers could unlock their confidence.




Our Style Authorities

We level upped the hype by bringing in young athlete influencers who live at the intersection of sport and style.



Chloe Pavlech | Larry Marsach | Hailey Van Lith

Gear Up :30

For our broadcast TV spot, we brought the energy in-store and showed teens gearing up for school in the same way they would sport. All with the help of a host who lives in the worlds of both sport and style — Kay Adams — to convey the rational reasons to shop at DICK’S this BTS season.





Results 🤯

60-70% Increase

purchase intent


Highest Performing Campaign

in the brand’s history

^ not Marv
Well, hey there!

Here’s a quick history of me: I’ve worked on major brands that span the gamut from travel to CPG products and everything in between. My roles have ranged from being a digital AOR for a major airline, running the social account for the world’s biggest sports drink (while also contributing to their major campaigns), being a full AOR partner for a beloved regional gas station, and helping a big box sporting goods store elbow out its competition while becoming more relevant online.

I’ve been lucky enough to conceptualize in a wide range of spaces and am continually amazed and inspired by an industry that is always reinventing itself.

When I’m not doing the work thing: 
  • Love being a wanna-be weekend warrior - building things like decks and pergolas and hoping they don’t fall down (so far so good)
  • Dad of 2 boys which is my world (in the best way possible)
  • Roommate of a french bulldog named Marv who tests my patience daily 
  • I can make banana bread from memory if the need should ever arise
  • Built an app for fun that ended up being #1 in the Apple App store, beating out WhatsApp and Facebook (er, in the Neatherlands) 


Recognition
Gatorade Super Bowl Dunk

Cannes
Gold Lion // Cyber // Co-Creation and User Generated Content
Silver Lion // Cyber // Innovative Use of Social or Community
Bronze Lions x2 // Digital Craft // Rich Media and Augmented Reality
Bronze Lion // Entertainment // Social Brand Experience

Shortlist
Promo x 3
Cyber x 2
Media x 2
Mobile
Entertainment

Clio
Bronze // Social Media

Clio Sports
Grand Clio // Social Media
Gold // Direct
Gold // Partnership, Sponsorships & Endorsements

One Show
Bronze Pencil // Online Films & Video / User Generated Content

Finalist
Social Media Page by a Brand / Social Media Page by a Brand
Use of Technology / Augmented Reality

IAB MIxx
Silver // Virtual and Augmented Reality
Bronze // Social - Real-Time Engagement

Project Isaac Award
Social Media Invention

National Addy's
Silver // Social Media, Single Execution

AAFKC
Gold // Online/Interactive: Social Media
Gold // Elements of Advertising: Digital Creative Technology

Effie
Bronze // Carpe Diem – Products

Lürzer's Archive 
Relay the Way

Clio Sports
Gold // Direct

IAB Mixx
Shortlist - Live Experience Integration

National Addy's
Gold // Integrated Media Public Service Campaign

AAFKC
Gold // Out-of-Home & Ambient Media: Public Service
Gold // Cross Platform: Public Service Campaigns

Fuel Force

Clio Sports
Bronze // Product/Service

The Debut

Cannes
Shortlist // Real Time Response



Contact me, would love to chat -> jwschroer@gmail.com