QuikTrip + Chuck Norris
Chuck Norris has taken down deadly assassins, evil villains, petty crooks and more.
Now, we’re enlisting his services to defeat one more formidable opponent: hunger.
With the help of the QT Snackle — part snack, part meal —
Chuck will be armed with the delicious items he needs to kick hunger to the curb for good.
Or at least until the next craving...
To be completely transparent, the client had issued the challagne of wanting to use Chuck Norris and incorporating their brand offering the Snackle. Both elements were things that were established as I joined the team. It was on me and my writing partner to figure out how to make it all happen.
Thanks for stopping by. A quick history of me - I’ve worked on major brands that run the gamut of travel to CPG products and everything in between. Roles range from a digital AOR for a major airline, running the social account for the worlds biggest sports drink (while dabbling in their major campaigns), being a full AOR partner for a beloved regional gas station, and helping a big box store elbow out it’s online competition while becoming more relevant online.
I’ve been lucky enough to get to concept in a wide range of spaces and am continually amazed and inspired by an industry that is always reinventing itself.
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Recognition
Gatorade Super Bowl Dunk
Cannes
Gold Lion // Cyber // Co-Creation and User Generated Content
Silver Lion // Cyber // Innovative Use of Social or Community
Bronze Lions x2 // Digital Craft // Rich Media and Augmented Reality
Bronze Lion // Entertainment // Social Brand Experience
Shortlist
Promo x 3
Cyber x 2
Media x 2
Mobile
Entertainment
Clio
Bronze // Social Media
Clio Sports
Grand Clio // Social Media
Gold // Direct
Gold // Partnership, Sponsorships & Endorsements
One Show
Bronze Pencil // Online Films & Video / User Generated Content
Finalist
Social Media Page by a Brand / Social Media Page by a Brand
Use of Technology / Augmented Reality
IAB MIxx
Silver // Virtual and Augmented Reality
Bronze // Social - Real-Time Engagement
Project Isaac Award
Social Media Invention
National Addy's
Silver // Social Media, Single Execution
AAFKC
Gold // Online/Interactive: Social Media
Gold // Elements of Advertising: Digital Creative Technology
Effie
Bronze // Carpe Diem – Products
Lürzer's Archive
Relay the Way
Clio Sports
Gold // Direct
IAB Mixx
Shortlist - Live Experience Integration
National Addy's
Gold // Integrated Media Public Service Campaign
AAFKC
Gold // Out-of-Home & Ambient Media: Public Service
Gold // Cross Platform: Public Service Campaigns
Fuel Force
Clio Sports
Bronze // Product/Service
The Debut
Cannes
Shortlist // Real Time Response
Contact
jwschroer@gmail.com